When executed properly, SEO helps boost your websites overall organic rankings.

Combined with a well thought out strategy to determine high value keywords, you can obtain a natural and passive stream of valuable traffic from Google.

Some of our clients have opted in for a "guns blazing approach". In essence, this means a global marketing initiative that covers PPC, Social Media, Email Marketing, and SEO.

The thing that's great about Google's current algorithms, is that typically these different initiatives work in tandem, kind of lifting each other up. It's not uncommon to see clients monopolize the front page of Google via Ads and organic results after a campaign has been running long enough on the right keywords.

When an SEO campaign is conducted in the proper manner and you put yourself in your consumers eyes as an organic result, it subconsciously builds trust with you and the potential consumer.

They'll see you have a naturally high position on the SERP for exactly what they are looking for and think "Hm, well if Google thinks it's good, then it must be!"

In the back of their mind, they'll associate you with being an authority in your industry, someone who's been around for ages and is good at what they do.

(Fun fact: This effect compounds when you integrate remarketing campaigns through PPC! Not only are you a high authority in your industry, but you're all they see no matter what page they go to! Learn more about our E-Commerce Remarketing Services.)